Emma HayesAbout me
I have worked in fashion retail for 35 years, mainly with womenswear and lingerie independents. During this time I have become fascinated by and developed considerable expertise in bodyshape diversity among womenswear consumers.Read more
What I doMy specialism is advising on fit in fashion retailing for online retailers and e-commerce/IT specialists
My current role is as a consultant to Rakuten Fits Me a company that leads the field in fit solutions for fashion e-commerce.
I have a BA Honours degree in Design from the University of Brighton.
I am a bodyshape and customer service expert, working with Rakuten Fits Me (a Rakuten company) and contributing to the innovation of IT solutions for fashion e-commerce…
- Bodyshape/fit expertise
- Customer service
A leading plus-size designer womenswear boutique in Brighton, Emma Plus was noted for its uncompromising fashion-forward approach emphasising excellent customer service and perfect fit. I owned the business for over 20 years, and during this period controlled its buying, customer service and general management. It provided me with unparalleled hands-on experience of fit and bodyshape.
VIEW Emma Plus testimonials.
I am a part-time presenter of the early breakfast show on BBC Radio Sussex and have done this for many years alongside running my own retail and consultancy businesses.
I was responsible for the buying, recruitment and everyday management of the plus-size section of this chain of boutiques specialising in larger-size designer womenswear.
I was Store Manager of the flagship outlet for this chain of plus-size designer boutiques.